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Friday, May 25, 2012

Building Trust Behind a Company’s Social Media Account

We never really think about who is behind the social media accounts of our favorite companies. It’s not as if the real Old Spice guy is sending out tweets… “Collegiate athletes do more than play basketball, they also learn math and kissing techniques that can’t be found in the private sector” “Can I promise that this new wallpaper will not cause your computer to erupt into flames, helicopters and hotdogs? Nope.” “A new pad device was just announced....

Crafting a Digital Marketing Strategy

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Social Media Industry Report 2012

The Social Media Examiner published the 2012 Social Media Industry Report on April 3, 2012.  This year’s report surveyed over 3800 marketers of all ages employed in a variety of different industries including agencies, small businesses and B2B/B2C companies.    Marketers still place high value on social media: A significant 83% of marketers indicate that social media is important for their business.  Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know...