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Friday, December 14, 2012

Social Media Marketing Tools

    

Its a Social Media Marketing era, everyone is looking to enhance the Social Media Tools. You may be observed many Social Media Tools pop up daily. Here are some of the important and very useful social medial tools you can use.

1. Hootsute 


Hootsuite is a social media dashboard you can use to monitor your streams or lists  and post to multiple social networks, like Facebook, LinkedIn and Twitter.  It allows you to schedule the time you want to publish your messages and gives you full control or the messages that go out.

• Manage multiple social profiles
• Schedule messages and tweets
• Track brand mentions
• Analyze social media traffic
• 5 million+ satisfied users




2. Wildfire


Wildfire, a division of Google, is one of the world’s largest social media marketing software providers, with over 21,000 paying customers worldwide, including 30 of the world's 50 most valuable brands. Wildfire's Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform.

The combination of Wildfire’s technology with Google’s advertising solutions will help provide a more holistic way for brands to manage and optimize their marketing efforts and spend across all digital channels, including search, display, video, mobile, and social.

3. TweetDeck 


TweetDeck is a social media dashboard application for management of Twitter and Facebook accounts. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It is the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates. It is compatible with several operating systems including Microsoft Windows, Mac OS X, Chrome OS, Linux, and FreeBSD. An iPhone version was released on June 19, 2009 and an iPad version was released in May 2010 as well. An Android version was made available in October 2010 after a public beta period.




4. SproutSocial


Sprout Social, a startup building social media management tools for small and local businesses, has raised $10 million in a Series B round led by New Enterprise Associates (NEA). Money will be allocated toward growth and product development.

Businesses can use Sprout Social to manage, monitor and track their presence on social media sites such as Twitter, Facebook, Foursquare, LinkedIn and Yelp.



5. Spreadfast

Spredfast is an Enterprise Social Media Software with a social CRM dashboard. Spredfast was featured by Meghan Peters post Mashable’s top five social media management tools. This is an awesome tool for enterprise level companies and for social media marketing agencies.







Thursday, December 13, 2012

Time Management Matrix



Time Management Matrix:



Symptoms of Poor Time Management
·         Constant rushing (e.g. between meetings or tasks)
·         Frequent delays (e.g. in attending meetings, meeting deadlines)
·         Low productivity, energy and motivation (e.g. ‘I can’t seem to get worked up
·         about anything’)
·         Frustration (e.g. ‘Oh, things just don’t move ahead)
·         Impatience (e.g. ‘where the hell is that information I’ve asked him for?’)
·         Chronic vacillation between alternatives (e.g. ‘whichever option I choose it is
·         going to put me at a big disadvantage. I don’t know which way to jump’)
·         Difficulty setting and achieving goals (e.g. ‘I’m not sure what is expected of me’)
Elements of Effective Time Management
·         Evaluating How Time is Used
·         Goal-Setting
o   Make sure the goal you are working for is something you really want, not
·         just something that sounds good:
o   A goal cannot contradict any of your other goals:
o   Develop goals in the 6 areas of life:
§  Family and Home             
§  Physical and Health
§  Mental and Educational
§  Financial and Career
§  Spiritual and Ethical         
§  Social and Cultural     
o   Write down your goals:
o   Write your goal in the positive instead of the negative:
o   Write your goal out in complete detail
o   By all means, make sure your goal is high enough:
·         Defining Priorities
·         Scheduling Activities


·         Elements of Effective Time Management
·         Evaluating How Time is Used
·         Goal-Setting
o   Make sure the goal you are working for is something you really want, not
·         just something that sounds good:
o   A goal cannot contradict any of your other goals:
o   Develop goals in the 6 areas of life:
§  Family and Home             
§  Physical and Health
§  Mental and Educational
§  Financial and Career
§  Spiritual and Ethical         
§  Social and Cultural     
o   Write down your goals:
o   Write your goal in the positive instead of the negative:
o   Write your goal out in complete detail
o   By all means, make sure your goal is high enough:
·         Defining Priorities
·         Scheduling Activities